Effects House would allow TikTok to more directly compete with companies like Facebook (or Meta) and Snapchat.
“We’re always thinking about new ways to bring value to our community and enrich the TikTok experience,” a TikTok spokesperson told TechCrunch. “Currently, we’re experimenting with ways to give creators additional tools to bring their creative ideas to life for the TikTok community,”
Facebook, for example, already boasts a community of creators over 600,000 strong on its Spark AR platform, which makes it the largest mobile AR platform in the world. In its history to date, TikTok has been more focused on working with third-party apps to create an integrated experience for users with TikTok at the center. Effects House signals a shift towards developing more features that can be used inside the TikTok app itself.
TikTok’s Effect House Will Allow Tech-Savvy Users To Develop AR Filters
Source: Maharo News
0 Comments