All hail the OG found footage trailblazer, the terrifying film that showed its audience almost nothing visually frightening. That’s right, Eduardo Sánchez and Daniel Myrick’s legendary 1999 film, The Blair Witch Project, thrived on incredible acting, improvised dialogue, and a beyond stellar marketing campaign. For a film that had an initial budget of about $25,000, growing to about $300,000 after post-production, its earnings of $249 million globally are astonishing to this day.
The film followed college students Heather Donahue, Joshua Leonard, and Michael C. Williams, played by actors of the same names, who film a documentary for a project surrounding a small town’s urban legend about a murderous witch who haunts the woods. After first interviewing townspeople, the students are met with terror when they attempt to film clues of the witch’s wrath, getting lost in the woods and encountering the unthinkable.
With a marketing campaign featuring missing person pamphlets, a “student” website detailing the (fake) history of the urban legend, and a cryptic Variety ad, it was pure internet-age genius that will likely never occur again.
Prepare for Shaky Camera Realness — Here Are the Best Found Footage Horror Movies
Source: Maharo News
0 Comments